Training Details

Brand Management in Marketing I 02-03 January 2025

What you'll learn:
1. Concept Marketing and Brand Management
a. What is brand management?
b. The primary responsibilities of brand managers
c. Trends in brand management
d. The benefits strong brands deliver to organizations
2. The Brand Management
a. The Brand Management Process
b. Element of Brand loyalty
3. Steps to helps brands connect emotionally to their customers
a. Develop success (re)position a brand.
b. Create and manage a strong brand identity.
c. Develop a brand identity system and standards.
d. Develop a powerful brand tagline.
e. Publicity and word-of-mouth marketing to a brand’s advantage
f. Using blogs and other social media to build brands.
4. Develop a strong brand marketing plan
a. Marketing tools and techniques
b. Use internal communication, education and training and organization design to align the organization in support of the brand.
c. Develop a brand building organization and transform employees into enthusiastic brand champions.
5. Conducting Brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point-of-sale (POS) data in managing brands
Qualitative and quantitative brand research methodologies and approaches

Date

Brand Management in Marketing I 02-03 January 2025

Duration

2 - 5 days (estimated)

Certification

Further information about the certificate will be informed by our team

What will you Get

  • Free Consultation
  • Customized Session
  • Certificate*
  • Special Price
  • 1 on 1 Consultation
  • Mentoring by Professional Traineer

Register Now

If you are interested or have any questions, don’t hesitate to contact us.
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