What you'll learn:
1. Concept Marketing and Brand Management
a. What is brand management?
b. The primary responsibilities of brand managers
c. Trends in brand management
d. The benefits strong brands deliver to organizations
2. The Brand Management
a. The Brand Management Process
b. Element of Brand loyalty
3. Steps to helps brands connect emotionally to their customers
a. Develop success (re)position a brand.
b. Create and manage a strong brand identity.
c. Develop a brand identity system and standards.
d. Develop a powerful brand tagline.
e. Publicity and word-of-mouth marketing to a brand’s advantage
f. Using blogs and other social media to build brands.
4. Develop a strong brand marketing plan
a. Marketing tools and techniques
b. Use internal communication, education and training and organization design to align the organization in support of the brand.
c. Develop a brand building organization and transform employees into enthusiastic brand champions.
5. Conducting Brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point-of-sale (POS) data in managing brands
Qualitative and quantitative brand research methodologies and approaches