Module 1: Explore
Understanding service consumers
Understanding service providers
Understanding markets
Target markets

Module 2: Engage
Communicating and collaborating
Understand service relationship
Building service relationship
Managing suppliers and partners

Module 3: Offer
Managing demands
Specifying customer requirements
Designing service offering
Selling and obtaining offerings

Module 4: Agree
Planning value co-creation
Negotiating and agreeing service

Module 5: Onboard
Planning onboarding
Fostering user relationships
Providing user channels
Enabling users for service
Elevating mutual capabilities
Off-boarding customers and users

Module 6: Co-create
Fostering a service mindset
On-going service interactions
Nurturing user committees

Module 7: Realize
Realizing service value
Tracking value realization
Assessing and reporting value
Evaluating value realization
Realizing value for the service provider